Plaion Gamescom 2024

For PLAION we managed both of the company’s booths at gamescom 2024, and with great success! The consumer booth, which was celebrated by the trade press (GamesWirtschaft: “Schönster Auftritt in der Entertainment Area”), featured approximately 20 performers in its medieval-themed world and drew visitors into Hall 9, where they were captivated from the moment they arrived. Every trade visitor to gamescom will be familiar with Plaion’s booth in the B2B section of gamescom – we were also responsible for its design and execution.

At gamescom there are so many visitors in the public halls that it’s simply impossible to turn every interested person into a hands-on experience for a new game. So a smart concept was needed, and that’s where we come in: By bringing a game world to life, “Kingdom Come: Deliverance II” made a lasting impression on visitors long before it went on to break various sales records upon its release. Our specialty is creating emotional and immersive trade show booths with interactive elements that leave a lasting impression and generate excitement for the product and its thematic world even before visitors get their hands on it – it was this vision that won us the contract and we handled every aspect of the appearance.

The thrilling knightly battles and the medieval marketplace allowed visitors to immerse themselves directly in the world of “Kingdom Come: Deliverance II” across a vast area. The game, which won “Best PC Game” at the gamescom Awards, could be tested exclusively on-site in a massive hands-on hall. A particular highlight was our idea of equipping players with real “in-game” currency, which they could then exchange for a huge selection of merchandise at the decorated marketplace. Plaion’s business booth was also quite impressive. Spanning nearly 950 m², it allowed guests to network in a relaxed atmosphere and experience Plaion’s new games up close in elaborately decorated rooms.