ASUS ROG: Exhibition Design and Event Logistics on the Rhine
For gamescom 2025, tech giant ASUS decided to skip the exhibition halls altogether and set up shop right in the middle of the Rhine instead. The setting: a massive event ship that was transformed into an exclusive ROG Sales & Media Lounge!
Spanning two floors there was a nonstop showcase of hardware highlights. Visitors could marvel at – and test out firsthand – the very latest in graphics cards, monitors, peripherals and PC components. Industry experts provided special insights into the latest innovations and technological advancements in the ROG product collection. The grand finale was an after-show party that lasted well into the night.
As the general service provider our team took full responsibility from start to finish to ensure that every moment ran smoothly. The venue was our biggest challenge. A floating event ship in the middle of the Rhine was a logistical first for us. It was not a problem. We adapted to this demanding setting very quickly and mastered it confidently thanks to our experience.
No matter what ASUS needed or what unique challenges the ship presented we had a solution ready and proved that we can deliver even where others might give up.