Four major events, four European cities, one shared success story: Following events in Frankfurt, Paris and London we were entrusted for the fourth consecutive year – as the lead agency for the gaming event – with the overall organization of the FINAL FANTASY XIV Fan Festival in Europe. At Messe Berlin we produced a world-class gaming event for Square Enix.
How to Continuously Redefine Event Standards
A global community event of this magnitude requires absolute precision at the intersection of event infrastructure, exhibition stand construction and media production. The challenge was to create a seamless immersive brand experience across three fully utilized halls at Messe Berlin as well as a specially designed outdoor food court.
Lead Agency for a Global Gaming Giant
As the lead event agency we handled all operational and strategic aspects across all disciplines:
- Strategic Space & Process Planning: Optimal visitor flow and hall designs for maximum capacity and immersion.
- Exhibition stand construction: Complete setup and teardown, as well as on-site technical infrastructure.
- High-Volume Livestream Production: Broadcast of main stage content to a global audience with over 150,000 concurrent live viewers during the keynote.
- Cross-Functional Coordination & Logistics: Seamless integration of food service, security, technology and media production – all from a single source.
The Highlights
The event centered on an emotional program for the global gaming community. In addition to world premieres centered on the FINAL FANTASY XIV: Endwalker expansion, the main stage offered exclusive behind-the-scenes insights from industry giants such as Naoki Yoshida (Producer & Director of FFXIV) and Naoki Hamaguchi (Director of the FFVII Remake Series).
In addition to directing and coordinating the cosplay walk – which featured nearly 300 participants – we were responsible for the technical and creative execution of the evening concerts, ranging from an intimate piano performance (Keiko) to the band THE PRIMALS' high-energy appearance.
The customized offerings in the merchandise store ensured an all-around successful fan experience offstage. At more than 20 self-checkout registers thousands of guests were able to shop to their satisfaction and pick up their fan merchandise at the pickup counter quickly.