Behind the scenes at the 2025 IAA: We were on set with our cameras for Winkels Interior, from the setup of the BMW production area through to the show’s finale.
Our task was to visually capture the architectural dimension of the open space, the unique materials and the atmosphere of the booth – with precision, high quality and in keeping with the brand’s identity.
From the shimmering facade of the “Mini Sprung” to large-scale LED elements and the fusion of nature and architecture: The resulting content doesn’t just document – it tells the story of a powerful brand presence.
Our task was to visually capture the architectural dimension of the open space, the unique materials and the atmosphere of the booth – with precision, high quality and in keeping with the brand’s identity.
From the shimmering facade of the “Mini Sprung” to large-scale LED elements and the fusion of nature and architecture: The resulting content doesn’t just document – it tells the story of a powerful brand presence.